Analytica

The major difference in research

Analytica Market Research is the most modern research, data analysis, and consulting company in Cyprus, founded with the mission to make a major difference in the field of market research.

With a focus on speed, accuracy, and in-depth analysis, Analytica collects and processes a large volume of qualitative and quantitative data, both online and via telephone, providing its clients with the critical information they need to make the right decisions at the right time.

Why Analytica?

Our difference lies in substance

One of Analytica’s key competitive advantages is the detailed and in-depth analysis of findings.

By combining advanced statistics with a consultative approach, we offer strategically significant solutions across a wide range of issues covering the political, social, and business landscape.

The company’s experienced team of statisticians and analysts applies innovative international practices, ensuring absolute confidentiality and accuracy in every project.

Analytica continuously invests in its human capital and adapts flexibly to the ever-evolving
needs of the market.

Services

Advanced Analytic Services

Choice Modelling
Volumetric & Demand Forecasting
Economic Analysis
Customer Segmentation
Pricing & Predictive Analytics
Text Mining
Mix & Sales Modelling

Marketing Research Analytics

Awareness, Trial & Usage (ATU)
Concept, Product & Package Testing
Brand Research
Lost Customer Assessment
Employee & Customer Loyalty
Advertising & Promotional Effectiveness
Digital Analytics
Risk Assessment
Election Research
Ideal Product Development

Consulting Services

Strategic analysis and advisory guidance for
politicians, organizations and businesses.

Certifications & Professional Standards

Certifications &
Professional Standards

Analytica is:

A registered member of the European Society for Opinion and Marketing Research (ESOMAR).

A member of the Cyprus Association of Market Research and Polling Enterprises (SEDEAK).

We strictly adhere to international ethical guidelines and codes of conduct in data collection and management.

Proven Credibility

Now in its fifth year of operation, Analytica has already demonstrated a strong track record, delivering significant and credible results in national and sectoral research, earning the trust of institutions, businesses, and the public.